Challenge:
To maintain the established USA Wood Door brand’s equity and reposition its true north to evolve the brand in the competitive architectural quick-ship door industry.
360º Services:
- Research + Discovery
- Strategy and Messaging
- Brand Development
Bold Approach
Through analysis of internal and external interviews, surveys, and competitive audits, Ganton redefined the brand’s framework and developed the brand’s position, tagline, brandmark and messaging. A new playbook was crafted for all internal and external communications, visual and verbal brand language. The rebrand was an evolution maintaining the brand’s history while positioning it for the future.
Results
USA Wood Door is quickly evolving as the leading brand in Architectural quick-ship Doors. The rebrand has boosted excitement both internally and externally.
Ganton nailed it! Their strategic thinking and creativity relaunched and sparked the momentum of our evolving brand.