Everything we do for a client’s brand we do for a sound reason. We’re not capable of being “cool” simply for “cool’s” sake.
We employ strategies as a platform so fresh ideas can take flight, not as a crutch for mediocre work.
Process
Every client and brand’s needs and goals are unique.
Below is an outline of the steps we take to develop effective solutions.
We Listen
Client Goals and Objectives
Competitive Landscape
Market Trends
Formal and Informal Research
Voice of the Customer
Competitive Landscape
Market Trends
Formal and Informal Research
Voice of the Customer
New Ways to Reach, Engage and Measure
New Opportunities
Analysis / Reporting
Pain Points
Focus Groups
New Opportunities
Analysis / Reporting
Pain Points
Focus Groups
We Create
Strategy
Planning
Go to Market
Value Proposition
Brand Development
Positioning / Differentiation
Planning
Go to Market
Value Proposition
Brand Development
Positioning / Differentiation
Essence / Personality
Story Creation
Visual Vocabulary
Motion / Sound
Messaging
Story Creation
Visual Vocabulary
Motion / Sound
Messaging
We Engage
Media
Digital Dialog
SEO / SEM
Social Networking
Public Relations
Partnerships / Thought Leadership
Digital Dialog
SEO / SEM
Social Networking
Public Relations
Partnerships / Thought Leadership
Sponsorships
Tradeshow Event Experiences
Presentations
Sales and Closing Tools
Multimedia
Marketing Automation
Tradeshow Event Experiences
Presentations
Sales and Closing Tools
Multimedia
Marketing Automation
We Measure
Brand Awareness
Brand Presence
Market Share
Sales Growth Targets
Digital Response Rates
Web Metrics
Keyword Activity
Brand Presence
Market Share
Sales Growth Targets
Digital Response Rates
Web Metrics
Keyword Activity
Reach and Frequency
Readership Studies
Social Interactions
Share of Voice / Impressions
Specifications / Quotes
Downloads
Increased Revenue
Readership Studies
Social Interactions
Share of Voice / Impressions
Specifications / Quotes
Downloads
Increased Revenue