Building Product Experience
Selecting only a handful of Ganton case studies on marketing building products to architects, designers, engineers, trade, big-box, specialty retail and consumers was in itself a creative challenge. With over 50 years in business, architecture is firmly rooted in our DNA. Our founder studied at one of the renowned architecture and engineering universities in the world—Cooper Union. Our first office was in New York City in a historical, architectural landmark—the Beaux Arts building on 40th Street overlooking Bryant Park. While we have moved from our original location, we have not moved away from our architectural roots.
The following pages showcase how we approach solving client’s problems in this space. More than case studies, the work you will see shares these common drivers:
The following pages showcase how we approach solving client’s problems in this space. More than case studies, the work you will see shares these common drivers:
Reinvent. Disrupt. Take the Lead.
ASI Group
Elevating washroom accessories
Acrovyn®
Disrupting the wall protection category
Belgard®
Reinvent Pavers
Oldcastle Glass®
Take the lead in the glass category
Oldcastle BuildingEnvelope® Anti-Booth
Reimagine the tradeshow experience
Pergo—A Revolution in Flooring.
Isn’t laminate for counters—not floors?
Rubbermaid®
Extend America’s leading organization
brand to the closet
brand to the closet
Construction Specialties®
A completely new holistic digital platform for the global leader in architectural specialties
The American Institute of Architects
Establishing a new relationship paradigm in the
construction ecosystem
construction ecosystem
Tremco® 360º Brand Relaunch
Bringing value to all six sides of the enclosure
Williams
Reigniting a 100-year-old brand
USA Wood Door®
Rethink. Reimagine. Rebrand.
Additional Work
Scheufelen
Capture the attention of the most visual
audience of all—graphic designers
audience of all—graphic designers
Astral Cigars
U.S. Tobacco sought to enter the
super premium cigar category
super premium cigar category
Oldcastle BuildingEnvelope®
The Future of Energy
Aquarius Cigars
Launching the first-ever
100% Brazilian tobacco cigar brand
100% Brazilian tobacco cigar brand
Skoal
Global launch for
the #2 brand in tobacco
the #2 brand in tobacco
Habano Primero Cigars
Create a cigar brand that appeals to Cuban cigar lovers
Construction Specialties®
Expansion Joint Covers Promotional Campaign
Helix Cigars
For a new breed of cigar lovers
Oldcastle BuildingEnvelope®
The Power of BIM IQ®