ASI Group

Elevating washroom accessories

Take market share, brand awareness and specifications from market leading brands in the commercial washroom category. Create a durable competitive advantage and a reason for architects to specify a brand other than the category leader.
360º Services:
  • Brand Development
  • Strategic Communication Plan
  • Experiential Design
  • Advertising
  • Digital Platform/Web Development
  • Selling Tools
  • Online Tools
  • Digital Marketing

Bold Approach

Completely disrupt the Commercial Washroom category and become the new Basis of Design. Change the perception that the Washroom is and always will be just a Washroom.

Position ASI as the aspirational innovator in the category. SHOW, don’t just SAY, that ASI is the new Basis of Design.

Ganton conducted a proprietary competitive research model that yielded valuable findings about the category. In working closely with ASI’s Marketing and R&D teams, Ganton created a completely new visual and verbal lexicon different from anything previously seen in the category.

  • Interior designed and created by Ganton


Award-winning advertising, significant increases in sales, specifications, brand awareness and preference in a five-year span.