Using upscale media, Ganton created a memorable campaign capable of cutting through the clutter and positioning Astral as a premium cigar. The advertising campaign “The secret is out” was recognized as the most memorable cigar advertising ever.
360º Services:
- Advertising + Promotion
- Media Strategy and Planning
- In-Store Promotion
- Trade Promotion
- Package Design
Showing Fidel Castro smoking our Honduran cigar was ingenious, attention getting and humorous. Everyone was talking about the campaign. It established Astral® as a top selling premium cigar overnight.