Astral Cigars

U.S. Tobacco sought to enter the
super premium cigar category

Using upscale media, Ganton created a memorable campaign capable of cutting through the clutter and positioning Astral as a premium cigar. The advertising campaign “The secret is out” was recognized as the most memorable cigar advertising ever.
360º Services:
  • Advertising + Promotion
  • Media Strategy and Planning
  • In-Store Promotion
  • Trade Promotion
  • Package Design
Showing Fidel Castro smoking our Honduran cigar was ingenious, attention getting and humorous. Everyone was talking about the campaign. It established Astral® as a top selling premium cigar overnight.
Larry Palombo, President, US Cigar Sales