Global launch for
the #2 brand in tobacco

Launch America’s favorite brand of smokeless tobacco globally, in areas that were vastly diverse. In some countries there was no familiarity with the product category. (Tobacco and cigarettes were the same word.) Ganton created a strong and exciting visual image that could span cultural and language barriers.
360º Services:
  • Strategy
  • Advertising + Promotion
  • In-Store Promotion
  • Package Design