Challenge:
A series of immersive working groups with architects and interior designers uncovered several problems with traditional protective wall panels. First, they didn’t offer the looks architects and interior designers wanted, and most were not specifying them except for the most utilitarian areas of the projects. Second, the design options were extremely limited and not customizable. CS wanted the design community to see their wall panels in a new light.
360º Services:
- Strategy and Messaging
- Promotional Campaign
- Content and Image Creation
- Media Strategy and Planning
- Public Relations
- Social Media
- Website Integration
Bold Approach
First, we removed all of the aesthetic constraints that existed within traditional protective wall panels. We started not with advertising or digital platforms—not with public relations or social—that would come later. We instead started with the problem: “visualizing the product itself”. Ganton’s team of designers, animators, illustrators and photographers created a series of aspirational and completely unconventional wall panel designs. The results were unexpected and unbelievable.
Results
The ultimate ROI. Within one year—thousands of square feet and millions of dollars of the new Acrovyn Wall Panels were specified and installed. Not products that looked “similar” to the advertisements and promotions Ganton created, but an exact replication.