Proud to announce that Mark Ganton, Principal at Ganton will be speaking at the AIA Smarter Together Series.

Ganton is partnering with The American Institute of Architects to present the forthcoming Smarter Together Series, an event that will inspire leadership and adaptation in the building products industry to foster collaboration with architects and building design professionals. This multi-day range of online programming will take place over the first two weeks of June 2021. Registration is now open online at

The programming for the Smarter Together Series is being arranged to focus on one of four topic areas over four dates:

  • Wednesday, June 2: Assessing the state of the construction ecosystem.
  • Thursday, June 3: Analyzing the evolution of architectural practice.
  • Tuesday, June 8: Adapting new strategies for sales and marketing excellence.
  • Thursday, June 10: Aligning corporate values to drive new business value.

Together with experts from multiple disciplines in the industry, AIA is presenting this event to support its new Smarter Together Campaign, which aims to strengthen ties between the building products industry and the architecture profession.

We see the Smarter Together Series as a starting point for helping the industry find new ways to support architects and become strategic partners to innovate the built environment for all people. We’re thankful for Mark Ganton, Principal at Ganton, for his support of this event.
Robert Ivy, FAIA, CEO/EVP

“We are honored to be a faculty partner for the Smarter Together Series in helping building product manufacturers adapt to new strategies for sales and marketing excellence to help them build more meaningful relationships with architects.”

– Mark Ganton, Principal, Ganton

Through the Smarter Together Series, leaders in construction marketing, research, media, as well as experts from other industries, will help building product manufacturers move towards creating long-term value for their businesses and positively influence the end results of construction projects. To learn more about group discounts for your sales, marketing, and product teams, contact AIA at

Mark Ganton is one of the keenest, sharpest minds in construction industry marketing. He's been instrumental in supporting the the AIA Smarter Together Campaign - which is our way of telling the building products industry, ‘We need you. Our members need you. Let's make the world a better place, one building at a time.’ Mark is also on the faculty for the Smarter Together Series, and we're honored to have him share his experience and perspective. Building products industry leaders - ASSEMBLE!
John Crosby, Managing Director of Corporate Partnerships

About AIA
Founded in 1857, The American Institute of Architects consistently works to create more valuable, healthy, secure, and sustainable buildings, neighborhoods, and communities. Through more than 200 international, state and local chapters, AIA advocates for public policies that promote economic vitality and public wellbeing. AIA provides members with tools and resources to assist them in their careers and business as well as engaging civic and government leaders and the public to find solutions to pressing issues facing our communities, institutions, nation and world. Members adhere to a code of ethics and conduct to ensure the highest professional standards.

About Ganton
In an almost 50 year span, Brian J. Ganton & Associates (Ganton) has become the leading strategic marketing, branding and promotional agency for building products, i.e. ‘products that go in or on a home or a building’. Ganton has an unmatched track record for launching and relaunching building product brands to consumers, architects, designers, builders, retail channels and the trade.