The newly formed Tremco® Construction Products Group (Tremco® CPG), headquartered in Beachwood, OH, has named Ganton their Agency of Record (AOR). Tremco® CPG is an RPM International, Inc. affiliate company.
RPM International Inc. owns subsidiaries that manufacture and market high-performance coatings, sealants and specialty chemicals, primarily for maintenance and improvement applications. The company employees nearly 15,000 people worldwide and operates 156 manufacturing facilities in 26 countries. Its products are sold in approximately 170 countries and territories.
In North America, Tremco® CPG is comprised of the established brands: Tremco® Sealants & Waterproofing, Tremco® Roofing & Building Maintenance, Dryvit®, NewBrick®, Nudura® and Willseal®.
Tremco® CPG’s combined power provides a complete offering of comprehensive systems, solutions, and services for all six sides of the building enclosure, whether for new construction or restoration, commercial or residential.
As Tremco® CPG’s AOR, Ganton will be responsible for creating a new unified brand, holistic communication strategy and comprehensive promotional program including all touchpoints necessary to drive its successful implementation.
The objective will be to raise awareness for the newly unified Tremco® CPG master brand and drive preference for all of Tremco’s highly differentiated sub brands, products and services. This newly unified brand will be the foundation for all strategies moving forward, including all methods and vehicles that will be used to engage and communicate with audiences, channels and influencers who are involved in the planning, construction, ownership and maintenance of structures of all kinds.
Ganton’s first initiatives will include research, voice of customer interviews, strategic planning, brand strategy and positioning, brand development and graphic system, internal promotion and communications.
I’ve hired Ganton as my agency of record at three top building product brands. Their deep market knowledge, bold creativity, strategic insights and value proposition are unmatched. Equally important, across these organizations their partnering efforts, and the associated results, helped drive positive cultural change.