Each year Architectural Record®, the #1 source for architecture and design news, selects a distinguished panel of architects and designers from the most prominent firms in the industry to evaluate the advertisements from the first three issues of the magazine and the first three months of all digital outreach vehicles for visual impact, messaging and content. This year’s panel included six top architects from firms of various sizes, whose projects include large scale commercial, residential and interiors.
This panel selects which advertisements that were most effective in getting their attention and potentially causing them to specify or purchase in the future.
Ganton added six awards for promotional campaigns developed for
The American Institute of Architects (AIA) and ASI Group (ASI®) this year:
– The American Institute of Architects—Smarter Together Integrated Campaign
– The American Institute of Architects—Smarter Together
– ASI® Group—Best in Class Campaign
– ASI® Visual Display Products—Masterpiece? No, Markerboard.
– ASI® Group—Ballroom? No, it’s your locker room.
– ASI® Group—Lobby? No, it’s your washroom.
These recognitions are much more than an award, but an endorsement from customers and prospective customers that ASI’s message is resonating.
These campaigns are in good company among the top players in the A+D space, including Armstrong®, NanaWall®, Rocky Mountain Hardware®, and Benjamin Moore® just to name a few.
These recognitions designate Ganton as the winningest agency marketing to architects—bar none. Ganton’s clients have been recognized with 57 awards over the years, which is more than double the recognitions won by any other agency.
Ganton has an unmatched track record of success in promoting architectural and building products in all mediums to all customers from large general contractors, architects and designers, engineers, facility managers, builders, big-box retailers and homeowners. If your product or brand goes in or on a home or building, you should be talking to us.
Ganton is simply the best there is! It was such a proud moment for the ASI Group to be sitting at the top of the podium at the AR Awards Ceremony today - we have come a long way together.