Challenge:
The newly formed Tremco® Construction Products Group (Tremco® CPG) was formed in June of 2019. It is comprised of subsidiary companies and brands of RPM International, who employs nearly 15,000 people world-wide and operates 156 manufacturing facilities in 26 countries. The common thread for inclusion in the new brand was the product or service had to be employed in the creation of high-performance structures.
Tremco® CPG is comprised of the established brands: Tremco® Sealants & Waterproofing, Tremco® Roofing & Building Maintenance, Dryvit®, NewBrick®, Nudura® and Willseal®.
The objective is to bring value to all customer groups and drive awareness for the new unified brand and drive preference for all of Tremco's highly differentiated sub brands, products and services.
Tremco® CPG is comprised of the established brands: Tremco® Sealants & Waterproofing, Tremco® Roofing & Building Maintenance, Dryvit®, NewBrick®, Nudura® and Willseal®.
The objective is to bring value to all customer groups and drive awareness for the new unified brand and drive preference for all of Tremco's highly differentiated sub brands, products and services.
360º Services:
- Voice of the Customer Research
- Competitive Intelligence
- Strategic Planning
- Positioning
- Brand Development
- Application Standards
- Launch Implementation and Communication
Results
Tremco® is evolving to becoming known as the one-stop high-performance solution provider for all six sides of the building.
