Ganton creates new brand for Tremco®

The newly formed Tremco® Construction Products Group (Tremco® CPG), headquartered in Beachwood, OH, retained Ganton to create their new brand, positioning and strategy. Tremco® CPG is an RPM International, Inc. affiliate company.

RPM International Inc. owns subsidiaries that manufacture and market high-performance coatings, sealants and specialty chemicals, primarily for maintenance and improvement applications. The company employees nearly 15,000 people worldwide and operates 156 manufacturing facilities in 26 countries. Its products are sold in approximately 170 countries and territories.

In North America, Tremco® CPG is comprised of the established brands: Tremco® Sealants & Waterproofing, Tremco® Roofing & Building Maintenance, Dryvit®, NewBrick®, Nudura® and Willseal®.

Tremco® CPG’s combined power provides a complete offering of comprehensive systems, solutions, and services for all six sides of the building enclosure, whether for new construction or restoration, commercial or residential.