Each year Architectural Record®, the #1 source for architecture and design news, selects a distinguished panel of architects and designers from the most prominent firms in the industry to evaluate the advertisements from the first three issues of the magazine and the first three months of all digital outreach vehicles for visual impact, messaging and content. This year’s panel included six top architects from firms of various sizes, whose projects include large scale commercial, residential and interiors.
This panel selects which advertisements that were most effective in getting their attention and potentially causing them to specify or purchase in the future.
Traditionally the awards show is a gala breakfast at the American Institute of Architects national convention attended by hundreds of luminaries from top building product brands. Due to the unusual circumstances, the 2020 awards show was a virtual event but was no less festive and well attended.
Both promotional campaigns Ganton developed for American Specialties Inc, (ASI®) were recognized as winners this year:
– ASI® Storage Solutions—Lockers never looked so good
– ASI® Group—Conference Room? No, it’s your washroom.
These recognitions are much more than an award, but an endorsement from customers and prospective customers that ASI’s message is resonating.
ASI is in good company among the top players in the A+D space, including Armstrong®, Hunter Douglas®, Construction Specialties®, Oldcastle BuildingEnvelope®, Rocky Mountain Hardware®, Benjamin Moore® and Dyson® just to name a few.
These recognitions designate Ganton as the winningest agency marketing to architects—bar none. Ganton’s clients have been recognized with 51 awards over the years, which is more than double the recognitions won by any other agency.
Ganton has an unmatched track record of success in promoting architectural and building products in all mediums to all customers from large general contractors, architects and designers, engineers, facility managers, builders, big-box retailers and homeowners. If your product or brand goes in or on a home or building, you should be talking to us.